Designer Swimwear

T-shirt long sleeve anti-UV or topless cute ruffle, which has the final word on the beaches this summer?
Most parents are now aware of the dangers of the sun, especially during early childhood. But how can you resist those panties in pink gingham, these shorties so little cover and if these Liberty print crisp? For fashion gatecrash into effect from the beach: clothing brands are more likely to reference swimwear, repeating a pattern or a strong sign of their collection. As Kenzo, who formed a duo with a turquoise striped boxer (about 40 euro) and a blouse. Or Olivia Farkas, the creator of Poppy Paprika, who drew a flying panties in the same poplin blouse its raspberry (32 eur). Same principle for Wolf are you there? Bikinis by offering to match with Liberty Dresses (20 eur). Tartine et Chocolat opted for models in toile de Jouy (30 eur), coordinated with hood. Even Maloup, known for his pajamas, a sign of adorable embroidered frilly panties (23 eur).

The trend is even more striking in males swimwear, where the boxer shorts required. The market was very poor so far. Now, the supply grows, the prints are cuter and brands are likely to focus on. The jersey is really a fad. Timberland is expanding its field of play with a model green lagoon flanked by a pocket on the side (30 eur). Bonpoint cheek Californian surfer with a lime green shirt (72 usd). Hackett gets into the bath while remaining faithful to the codes of polo (40 eur). Bensimon relaunch its line of swimwear model child with a man cut in identical colors of the islands (68 eur). The vein “like father, like son” is also brilliantly exploited since the 1990s by Crankshaft. Its flagship model, the Moorea is available in over eighty prints (70 eur) and won a proud success every season.

Swimwear comfort comes first

But if the shirts are inspired by the fashion in vogue, more and more parents aware of the risks of aggression from the sun are opting for UV models. Nylon and spandex, they have a protection factor 50 + and are effective as wet dry. Anne Goddet, creative Mayo Parasol, a clothing brand of sunscreen, discovered the concept – then unknown in France – in Singapore. “In our country, we did not used to cover children at the beach. There is comfort first, “she says. Not look so. Back in France, she launched the concept in 2002 and is found referenced by Fnac Eveil & Jeux. “We have seen gradually change attitudes. If yesterday, all eyes were ironic, now they have given way to genuine interest. ”

The proof is that brands are beginning to bite the bait. Thus, Arena released anti-UV range with a combination of learning to swim (36 eur) and a T-shirt (17 usd). Decathlon is afloat with his T-shirt Tribord declined in eight colors at low prices (7 euro). But if the models are selling well, supply is struggling to emerge from united sports seyants not always, although at Mayo Parasol, it tries to successfully inlaid patterns and bright color schemes ( 39 eur the combi). “We can not disguise the children, we must combine comfort and aesthetics while protecting the most sensitive parts, such as the neck, shoulders, back or thighs,” she adds. Belgian brand Archimedes, who pioneered in the 1990s with the swimsuit-buoy and who made a splash with its present delightful baby leakproof swim (sort of bikini or boxer cloth diaper with built-in), seems to have found the right formula. It shows indeed attractive prints on her t-shirts (goldfish, Hawaiian flower design from 39 eur, while providing real protection. To be worn with breeches’ in the wind “, obviously.

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